Privacy Policy

Last Updated: June 2025

Introduction

This privacy policy ("Privacy Policy") applies to the information that Collective processes in connection with Collective apps, websites, software and related services (the "Platform”), that link to or reference this Privacy Policy.

Data Controller: If you live in the European Economic Area ("EEA”), the United Kingdom ("UK”), or Switzerland, Collective App LTD ("Collective”), a UK company, ("Collective," "our," "we," or "us") is the controller of your information processed in connection with this Privacy Policy.

What Information We Collect

We collect information in three ways: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Information You Provide

Account Information. We collect information that you provide when you set up an account, such as your date of birth, username, email address and/or telephone number, and password. You can choose to add other information to your account, such as a bio, interests, or profile picture.
User Content. We collect the content you create, import, upload or publish through the Platform, such as photographs, videos, audio recordings, livestreams, comments, hashtags, feedback, reviews, and the associated metadata (such as when, where, and by whom the content was created). Even if you are not a user, information about you may appear in content created or published by users on the Platform. We collect User Content through pre-loading at the time of creation, import, or upload, regardless of whether you choose to save or upload that User Content, for example, to ensure that content follows the Community Guidelines before it is posted. We also collect content (such as text, images, and video) from your device's clipboard if you choose to copy and paste content to or from the Platform or share content between it and a third party platform. In addition, we collect location information (such as your current city, tourist attractions, shops, or other points of interest).
Social and Dating Preferences. To enable the core dating and social connection features of the Platform, you will be asked to provide information that is considered "special categories of personal data" or "sensitive personal data" under applicable data protection laws (including the GDPR). This information is essential for us to provide you with relevant content, matches, and allows you to express your identity on the Platform. This includes: relationship status, sex, gender identity, sexual orientation, gender preferences, and match preferences.
Messages. We collect the content of the messages you send and receive on the Platform and the associated metadata (such as the time the message was sent, received or read, as well as the participants in the communication).
Your Contacts and Other Connections. If you choose to sync your contacts, we will collect information from your device’s phone book such as names, phone numbers, and email addresses, and match that information to users of the Platform. If you choose to find other users through your social network contacts, we will collect your public profile information as well as names and profiles of your social network contacts. We also collect information about the accounts you follow and that follow you.
Purchase Information. When you make a purchase, a payment, or other transaction on or through the Platform, we collect information about the transaction, such as payment card information, billing, delivery, and contact information, and products you purchased.
Surveys, Research, and Promotions. We collect Information You Provide if you choose to participate in a survey, research, promotion, contest, marketing campaign, or event conducted or sponsored by us.
Information When You Contact Us. When you contact us, we collect the information you send us, such as proof of identity or age, feedback or inquiries about your use of the Platform or information about possible violations of our Terms of Service (our "Terms”), Community Guidelines (our "Guidelines”), or other policies.
Information From Forms and Features You Use. We collect the Information You Provide when you fill in a form on the Platform. You can let Collective fill in forms automatically with your account info, like your addresses or payment info.

Automatically Collected Information

Technical Information. We collect certain device and network connection information when you access the Platform. This information includes your device model, operating system, IP address, system language and device settings. We also collect service-related, diagnostic, performance information, including crash reports and performance logs. We automatically assign you a device ID and user ID. Where you log-in from multiple devices, we use information such as your device ID and user ID to identify your activity across devices to give you a seamless log-in experience, to keep our members safe, and for security purposes.
Location Information. We automatically collect information about your approximate location (e.g. country, state, or city) based on your Technical Information (such as IP address). Also, where you enable location services for the Collective app within your device settings, we collect approximate location information from your device. This allows us to show you relevant content and recommend people for you to connect with.
Usage Information. We collect information about how you engage with the Platform, including information about how you interact with content and ads, the duration and frequency of your use, your engagement with other users, and your search history.
Content Characteristics and Features. We detect and collect characteristics and features about the videos, images, and audio recordings that are part of your User Content, for example, by identifying objects and scenery, the existence or location within an image of a face or other body parts; and the text of words spoken in your User Content. We do this, for example, for content moderation, spam prevention, and to provide recommendations.
Inferred Information. We may infer your interests and attributes (such as age-range and gender). We use inferences, for example, to keep the Platform safe (such as for content moderation), to show you relevant information, and, where permitted, to serve you personalised ads based on your interests.
Cookies. We use cookies and similar tracking technologies to operate and provide the Platform. For example, we use cookies to remember your language preferences, make sure you don’t see the same video more than once, and for security purposes. We also use these technologies for marketing purposes. To learn more about our use of cookies, please see our Cookie Policy.

Information From Other Sources

Advertising, Measurement and Other Partners. Advertisers, measurement and other partners may share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person. These partners may also share information with us, such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help match you and your actions outside of the Platform with your Collective account. Some of our advertisers and other partners enable us to collect similar information directly from their website or app. These partners are required to have the necessary rights and permissions to share your information with us before doing so. We process certain information that we receive from these partners as a joint controller with them.
Sellers, Payment and Transaction Fulfillment Providers. We may receive information about you from sellers as well as payment and transaction fulfillment providers, such as payment confirmation details, and information about the delivery of products you have purchased.
Third Party Platforms and Partners. Third party platforms may provide us with information (such as your email address, authentication ID, and public profile) when you choose to sign up for or log in to the Platform using sign-in features provided by those third parties. We may also receive contact information that you hold or is held about you when contact information is synced with our Platform by you or another user. When you interact with any third party service (such as third party apps, websites or products) that integrate Collective Developer Tools, we will receive the information necessary to provide you with features like cross-service authentication or cross-posting. For example, this will happen if you log in to another platform with your Collective account or if you use Collective’s "share” button on a third party platform to share content from there to the Platform. We may also receive information from third party providers which we use for safety purposes, including to protect users on the Platform and for content moderation.
Additional Sources. We may collect or receive information about you from organisations, businesses, people, and others, including, for example, publicly available sources, government authorities, professional organisations, and charity groups. We also collect information about you where you are included or mentioned in User Content, Messages, in a complaint, appeal, request or feedback submitted by a user or third party, or if your contact information is provided to us by a user.

How We Use Your Information

We use your information to operate, provide, develop, and improve the Platform, including for the following purposes.

Provide and administer the Platform, such as enabling you to create, share, and consume content, to interact and match with other users and their content, and provide user support.
Provide commercial features (such as subscriptions, boosts, events, purchases, and shopping) and facilitate the purchase and delivery of products, goods and services, including sharing your information with sellers, event organisers, payment and transaction fulfilment providers, and other service providers in order to provide the service.
Personalise and customise certain features and content such as providing recommended content and profiles.
Enforce our Terms, Guidelines, and other policies that apply to you. We review User Content and other information through a mix of technology (including through automated means) and human moderation to protect the safety and well-being of our community.
Provide certain interactive features, such as enabling your content to be reposted, remixed, and edited,
Suggest your account to other users and suggest accounts of others to you to help connect you with other users.
Provide and improve boosted content and advertising services, including to serve ads (including personalised ads, where permitted).
Create analytics reports so that partners, sellers and creators can see how their content, ads or products are performing and to better understand their audience and buyers.
Maintain and enhance the safety, security, and stability of the Platform by identifying and addressing technical or security issues or problems (such as technical bugs, spam accounts, and detecting abuse, fraud, and illegal activity).
Review, improve, and develop the Platform, including by monitoring interactions and usage across your devices, analysing how people are using it, and by training, testing, and improving our technology, such as our machine learning models and algorithms.
Share your information with third party platforms to provide you with features, like content sharing at your request when you integrate your Collective account with a third party service.
Share your information with third party platforms for the purposes of advertising, content moderation, content ranking, personalisation, and analysis.
Facilitate research conducted by independent researchers that meets certain criteria.
Promote the Platform or third party services through marketing communications, contests, or promotions.
Facilitate the sending of marketing communications by sellers to you on our Platform. We act as a joint controller with the sellers in this scenario. Learn more about our arrangements with these sellers.
Comply with our legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of our users and other people.
Protect the Platform and defend our legal rights and commercial interests, and those of our affiliates, users and the public.

Service Providers

We engage service providers that help us promote, provide, support, and develop the Platform and understand how it is used. They provide services such as: cloud hosting, and content delivery, customer and technical support, content moderation, marketing, analytics, and online payments.

We share Information You Provide, Automatically Collected Information, and Information From Other Sources with these service providers as necessary to enable them to provide their services.

Partners

Third Party Platforms and Partners. We share limited information which may include Information You Provide, Technical Information, and Usage Information with third party platforms and partners whose platform or services are integrated with the Platform, or with whom we have a commercial relationship. We do this to give you a seamless experience, allow your content to be shared on other platforms, allow partners to view and manage paid features, and enable third party platforms and partners to better authenticate users. Some examples include if you:

log-in to a third party platform using your account, we will share your basic account information and any other Information You Provide,
sign-up or log-in to the Platform using your account details from a third party platform (such as Facebook or Google), we will share certain Technical Information to facilitate this,
share User Content you publish on the Platform on other social media platforms, we will share your User Content and related information.

Advertisers. We may provide advertisers with reports about the performance of their ads and other content on the Platform in order to help them measure their effectiveness and understand their audience. These reports contain aggregate information of certain Information You Provide, Automatically Collected Information, and Information From Other Sources.

Measurement and Data Partners. We may share Information You Provide, Technical Information and Usage Information with third party measurement providers who create aggregate reports that help us measure advertising served on the Platform and help our advertisers understand their effectiveness and their audience.

Sellers and their Service Providers. When you make a purchase through the shopping features on our Platform, we share Purchase Information related to the transaction with the sellers and service providers acting on their behalf. This includes order items, contact details and delivery information so that your order can be processed. We also share certain Technical Information about your device or connection with these parties to help ensure the security of the transaction. When making a purchase through our shopping features, please review the product and seller location details provided on the Platform for information about where your information will be sent.

Users of Our Analytics Services. We provide aggregated statistics and insights to help people and businesses understand how people are engaging with the Platform. For example, creators, advertisers and sellers can receive information about the number of views, likes, comments and shares of their content, as well as information to understand their followers, buyers and the audience of their content. We create this aggregate information using Information you Provide and Automatically Collected Information.

Others

We share your information in other limited scenarios as follows:

Users and the Public. Based on your privacy settings, your information, including your Account Information, User Content, and Usage Information may be visible to other users and the public. For example, if you have a public account and have not restricted the visibility of your profile or posts individually, your Account Information and User Content can be viewed or shared by anyone on or off the Platform, whether or not they have a Collective account. Depending on your privacy settings, your Account Information and User Content may also appear on search engines, content aggregators, and news sites. You can control your privacy settings from the Edit Profile section of Collective.

Independent Researchers: We share your information with independent researchers to facilitate research that meets certain criteria as described in Our Legal Bases and How We Process Your Information.

Corporate Transactions. Your information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control, or acquisition of all or a portion of our business.

Legal Obligations and Rights. We may access, preserve, and share the information described in "What Information We Collect" with law enforcement agencies, public authorities, researchers, copyright holders, or other third parties if we have good faith belief that it is necessary to:

comply with applicable law, legal process or government requests, as consistent with internationally recognised standards,
protect the rights, property, and safety of our users, copyright holders, and others, including to protect life or prevent imminent bodily harm. For example, we may provide information (such as your IP address) to law enforcement in the event of an emergency where someone’s life or safety is at risk,
investigate potential violations of and enforce our Terms, Guidelines, or any other applicable terms, policies, or standards, or
detect, investigate, prevent, or address misleading activity, copyright infringement, or other illegal activity.

Our Legal Bases and How We Process Your Information

We may only use your information when we have a "legal basis” to do so. We use different legal bases depending on why we use your information (in other words, the "purpose” of our processing). These legal bases are contractual necessity, legitimate interests (ours, yours or those of another party), consent, compliance with a legal obligation, performing a task in the public interest, and protection of vital interests.

Here we explain the legal bases we rely on when we process your information. This section also describes why we use your information, how this information is processed, the categories of information involved, and the associated rights (which always includes the right to access your information). For more information on how to exercise any of your rights, please check out the "Your Rights and Choices” section in the Privacy Policy.

Contractual Necessity

If you have the legal capacity to enter into an enforceable contract, we use Information You Provide, Automatically Collected Information, and Information From Other Sources where it is necessary to perform the contract you enter into (our Terms) when you register for, access, or use the Platform. This means we use your information to:

Provide you with the Platform. We use your information to allow you to access and use the Platform, including allowing you to create, share and consume content, interact and match with others, utilise social features, and provide you with products and services you purchase.
Personalise features and content. We also personalise certain features and content such as providing you recommendations and by suggesting accounts to you.
Product orders and deliveries. We use your information to process orders, such as to facilitate the purchase and delivery of products, and communicate with you about your orders. This includes sharing Purchase Information with Sellers, Payment and Transaction Fulfilment Providers, and Other Service Providers
Enforce our Terms, Guidelines, or policies. We use your information to enforce our Terms, Guidelines, and policies (including through automated means and human moderation). This may include age restricting or removing content, maintaining standards, or suspending or banning your account if we determine that you are violating our Terms or Guidelines.
Administer the Platform. We also use the information we have to administer the Platform, such as to communicate with you on service related matters, provide you with updates and support regarding any purchase you make on or through the Platform, and respond to and process your queries, claims or disputes (including when you tell us about a problem, or ask for a copy of your information).

Your Rights: Whenever we use your information on the basis that it is necessary for the contract we have with you, you have the right to port information you have provided to us.

Legitimate Interests

We use your information where this is necessary to achieve legitimate interests - whether belonging to us, you, or a third party - provided these interests are not outweighed by your interests or fundamental rights and freedoms. We use the information we collect to:

Enable users to create content with interactive features.

Interactive features, like Reposts, enable other users to include your content on their profiles.
Legitimate Interest relied upon: To provide users with tools to inspire creativity, collaboration, and enjoyment, and to create opportunities for users to reach new audiences.
Information used: Information You Provide and Automatically Collected Information.

Suggest your account and content to other users.

We may suggest your account and content to other users, including when a user chooses to sync their contacts with the Platform.
Legitimate Interest relied upon: To enable users to quickly and efficiently find and connect with other users.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Provide all users with generic advertising.

We may show users generic ads and promoted content, including those who have chosen not to receive personalised ads.
Legitimate Interest relied upon: We may show generic ads to keep the Platform free of charge. We process limited categories of your information to make sure our advertising service is useful to our advertisers (for example, to serve ads to users in a particular country or to users who speak the same language).
Information used: Information You Provide and Automatically Collected Information.

Provide measurement and analytics services.

We help creators, sellers and advertisers measure the effectiveness and distribution of ads and other content viewed on the Platform.
Legitimate Interest relied upon: To enable creators, sellers and advertisers to view and understand how their ads or content performed and the audience that viewed or interacted with their ads or content. This is so that they can make informed decisions (such as what kinds of ad campaigns they may want to run, the type of audience they want to reach and the types of content that users enjoy the most). This helps keep the advertising and other content we show users relevant and entertaining, and keeps the Platform free for all users.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Ensure the safety and well-being of our community.

We use your information to ensure the safety and well-being of our community, including by reviewing User Content (and if permitted under applicable law, Messages and associated metadata) for breaches of our Terms, Guidelines, and other policies. We also infer your age range, and under certain circumstances, may ask you to provide additional information to confirm your age.
Legitimate Interest relied upon: To keep our community safe, review compliance with our Guidelines, and identify misuse of the Platform.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Ensure the security and stability of the Platform.

We use your information to ensure the stability and security of the Platform, including by identifying and combating technical or security issues (such as technical bugs, spam accounts, and detecting abuse, fraud, and illegal activity).
Legitimate Interest relied upon: To ensure the ongoing stability and security of the Platform and to ensure it is continuously available and functioning.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Review, improve, promote, and develop the Platform.

We use the information we have to understand how people are using the Platform and to develop, test, and make improvements to the Platform, including to develop and improve our technology, such as our machine learning models and algorithms. We also use this information to better understand and promote the Platform, popular topics, and emerging trends, and offer certain personalised features. We also review messages you exchange with customer support to improve technologies supporting such functions.
Legitimate Interest relied upon: To improve, promote, and develop the Platform in an informed way.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Facilitate independent research.

We share your information with independent researchers to facilitate research that meets certain criteria, including where such researchers have demonstrable experience and expertise in their area. Click here to learn more
Legitimate Interest relied upon: To facilitate independent research that aims to develop society’s collective knowledge, including in the areas of misinformation and disinformation, violence, cybercrime, and social trends.
Information used: Information You Provide and Automatically Collected Information.

Share your information with third parties.

We share your information with third parties whose platforms or services are integrated with, or otherwise made available on, the Platform.
Legitimate Interest relied upon: To optimise your experience, allow your content to be shared on other platforms, enable third parties to authenticate users, and to allow for the performance of commercial agreements.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Protect the Platform and defend legal rights

We may use your information in connection with preparing for, taking and defending actual or anticipated legal claims or proceedings (including investigating any potential claims we may have or be aware of).
Legitimate Interest relied upon: to protect the Platform and defend the legal rights and commercial interests of us, our affiliates, our users and the public.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Marketing communications.

We may send you marketing messages about the Platform and third party products and services where we think they will interest you. Where required, we will obtain your consent to send you such communications.
Legitimate Interest relied upon: To promote the Platform and third party products and services.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Your Rights: Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.

If you are under the age of majority (under 18 in most relevant countries), with a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity, we rely on legitimate interests and use the information we collect to:

Provide you with the Platform

We use your information to allow you to access and use the Platform, including allowing you to create, share, and consume content, interact and match with others, utilise features, and provide you with products and services you purchase.
Legitimate Interests relied upon: To provide, support, and maintain products and features that enable users who can’t enter into an enforceable contract with us to communicate, discover, and engage with content and express themselves. We also rely on the legitimate interest of our users in being able to access the Platform in an easy and intuitive manner..
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Personalise features and content

We use your information to personalise certain features and content on the Platform, such as providing recommendations and by suggesting accounts to you.
Legitimate Interests relied upon: To provide, support, and maintain products and features that enable users who can’t enter into an enforceable contract with us to communicate, discover, create and engage with content and users relevant to their interests. We also rely on the legitimate interest of our users who can’t enter into an enforceable contract with us in being able to access the Platform and content relevant to their interests.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Enforce our Terms, Guidelines, or policies.

We use your information to enforce our Terms, Guidelines, and policies (including through automated means and human moderation). This may include age restricting or removing content, providing recommendations, or suspending or banning your account if we determine that you are violating our Terms or Guidelines.
Legitimate Interests relied upon: To keep the Platform free of harmful or inappropriate content, to investigate suspicious activity or breaches of our Terms, Guidelines, or policies and to protect the safety of users who can’t enter into an enforceable contract with us, including to prevent exploitation or other harm to which such individuals may be particularly vulnerable. It is also in the legitimate interests of our users who can’t enter into an enforceable contract with us, and the public at large, to prevent bad experiences and promote safety, integrity and security.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Administer the Platform.

We use the information we have to administer the Platform, such as to communicate with users and respond to and process queries, claims or disputes (including when you tell us about a problem, or ask for a copy of your information).
Legitimate Interests relied upon: To share meaningful updates with our users who can’t enter into an enforceable contract with us about service-related matters, and process their queries, claims and disputes.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Your Rights: Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.

Your Consent

We ask for your consent to access or use your information for specific purposes. If we do, you’ll always be able to revoke your consent through your device permissions or in-app settings.

Personalised advertising

With your consent, we may serve you with personalised ads based on your activity on and off the Platform.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources for this purpose.

Processing Special Category Data

With explicit consent, we process your provided relationship status, gender identity, sexual orientation, and preferences to enable the core social and dating features of the Platform, such as providing you with relevant matches and allowing you to express your identity on your profile (if you choose to do so).
Information used: Information You Provide

Promotion and Marketing

With your consent, we may use information you provide to promote and market the Platform such as displaying your content on the Collective website.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources for this purpose.

Retain your payment information.

With your consent, we store your payment information to facilitate future transactions through our Platform.
Information used: Information You Provide

Sellers’ marketing communications.

With your consent, we facilitate the sending of marketing communications to you by sellers on our Platform and/or share your email address with sellers for the purpose of sending marketing communications to you.
Information used: Information You Provide and Automatically Collected Information.

Device permissions.

We collect information that you allow us to receive through your device-based settings (such as access to your camera, photos and location services) which we use for subsequent purposes as described in this Privacy Policy.
Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Your Rights: Whenever we use your information based on your consent, you can withdraw your consent at any time for any of the processing activities described in this section. You can typically do this through your in-app settings or device permissions. Your withdrawal of consent will not affect the lawfulness of processing your information based on your consent prior to your withdrawal of consent.

Please note: For the "Processing Special Category Data" (such as your gender identity, sexual orientation, and preferences) which is essential for the core social and dating features of the Platform, withdrawing your explicit consent for this processing will mean we can no longer provide these core features to you. Consequently, you may no longer be able to use the Platform or certain key functionalities, as these services fundamentally rely on this information to operate and provide you with relevant matches, content, and experiences.

Compliance with a legal obligation

We may use your information including your Account Information or User Content where it is necessary to comply with a legal obligation. This includes situations where we have obligations to communicate with you, take measures to ensure the safety of our users, or comply with a valid legal request such as an order or disclosure request from regulators, law enforcement agencies or courts. We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.

To perform a task in the public interest

We may use your information where it is necessary to perform a task in the public interest, including undertaking research, preventing and detecting crime, safeguarding children and promoting public safety, security, and integrity as laid down by applicable law. We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.

Your rights: When we use your information on the basis that it is necessary for a task carried out in the public interest, you have the right to object to, and seek restriction of, our usage.

To protect someone's vital interests

We may use your information where it is necessary to protect your or someone else's life, physical integrity, or safety. This could include providing law enforcement agencies or emergency services with information in urgent situations to protect health or life. We generally provide Information You Provide and Automatically Collected Information, although it depends on the specific situation.

Your Rights and Choices

You have rights and choices when it comes to your information. Some of these rights apply generally, while others will only apply in certain circumstances. Depending on the scenario, these rights may be subject to some limitations.

Access your information. You can ask us to provide a copy of your information.

Delete your information. You can delete or ask us to delete your information. In-app controls enable you to:

delete the content posted on your account, such as your User Content and your Account Information.
delete your full account.
request the deletion of a particular piece of content using the in-app reporting feature.

Rectify your information. You can change or ask us to change or correct your information where that information is not accurate. You can change or correct much of your information through the in-app controls and settings (such as your Account Information and video content).

To exercise any of the above rights, please contact us through our webform. Before we can respond to a request to exercise one or more of the rights listed above, you may be required to verify your identity or your account details or provide additional information so that we can understand your request.

In addition to these rights, you can control privacy settings for your account.

Data Security and Retention

We retain information for as long as necessary to provide the Platform and for the other purposes set out in this Privacy Policy. We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing the Platform, and enhancing its safety, security and stability), and for the exercise or defence of legal claims.

The retention periods will be different depending on the type of information and the purposes for which we use the information. For example, when we process your information to provide you with the Platform, we keep this information for as long as you have an account. This information includes your Account Information, User Content, and Messages. If you violate our Guidelines or Terms, we may remove Information You Provide including your Account Information and/or User Content from public view immediately but keep your information as is necessary to process the violation.

Our Global Operations and Data Transfers

To support our global operations:

We store the information described in the "What Information We Collect” section in servers located in the United States, Australia, and United Kingdom.
We share "What Information We Collect” with service providers, partners and other third party entities, as described in "How We Share Your Information”. These third parties can be located outside your country of residence.

These entities commit to processing information in compliance with applicable privacy laws and to implementing appropriate security measures to protect your information.

When we transfer your information outside of the EEA, the UK, or Switzerland, we ensure it benefits from an adequate level of data protection by relying on:

Adequacy decisions. These are decisions from the European Commission under Article 45 GDPR (or equivalent decisions under other laws) where they recognise that a country offers an adequate level of data protection. We transfer your information as described in "What Information We Collect” to some countries with adequacy decisions, such as the countries listed here; or
Article 49. In the absence of an adequacy decision, We rely on Article 49 (1)(b) and (c) GDPR to transfer Purchase Information as described in "What Information We Collect” to sellers and transaction fulfilment providers in countries without an adequacy decision when necessary to provide features to facilitate the purchase and delivery of products, goods and services, or to process your orders; or
Standard contractual clauses. The European Commission has approved contractual clauses under Article 46 of the GDPR that allows companies in the EEA to transfer data outside the EEA. These (and their approved equivalent for the UK and Switzerland) are called standard contractual clauses. We rely on standard contractual clauses to transfer information as described in "What Information We Collect” to certain entities in our Corporate Group (as described here) and third parties in countries without an adequacy decision.

Younger Users

You must be at least 18 years old to use the Platform. If you believe that there is a user who is below this minimum age, please contact us or use the Report Profile button.

Privacy Policy Updates

We may amend or update this Privacy Policy from time to time. The "Last Updated” date at the top of this policy reflects the effective date of such policy changes.

Providing Feedback

Maintaining the safety, security, and wellbeing of Collective members is our top priority. If you have feedback on this document or would like more information, please contact Collective.