rafciu
“We all know about the fight against cancer, but what about parasitic worms? It doesn’t make for such a good charity music video, but these tiny creatures have led to 1 billion people worldwide being infected with Neglected Tropical Diseases, causing ongoing fever, horribly swollen limbs, and blindness.
These conditions are far easier to treat than cancer, but we never hear about them because they very rarely affect rich people. An important rule of thumb to remember: if you’re going to raise awareness of an issue, pick one that everyone isn’t already aware of.”