The best way to be an ally in 2026 is being truly unbothered Oh woe. Yet another viral smooch. A sassy little greeting between Stephen Colbert and Pedro Pascal is, indeed iconic, but also offers a masterclass in comfortable allyship. By participating in a moment of affection with humor and ease, Colbert demonstrates that the best support is often the most unbothered and cheeky. Performative gestures and statements are replaced by jumping in on the humor and having a laugh. And, with powerful trans ally Pedro Pascal, you get an allyship double decker.  Research into intergroup contact theory suggests that these positive, integrated interactions are a primary driver of community resilience. So, yes, allies do make us stronger.  Collective is a space that celebrates its queer members while also showing love to the allies. Allyship is not a one way street; it is a shared atmosphere of respect. We want to share this space with the allies that we love who lead with sincerity and comfort. So, yes, you can invite your ally friends to join. Just be sure they get the bit ;)