I agree but then what’s the point of marketing it if only 1% can afford it.

@lav I totally get you and who knows how long it will stick around after this investment. Its definitely bigger than 1% but yes still small compared to other big brands but I personally appreciate the founder-brands that cater towards the makeup lovers and creatives not just making trendy products for the next viral tiktok trend. In the last decade the industry has become soooo over saturated that imo we need a couple of brands that would rather risk failure to stick to their identity than conform, otherwise it quite literally is all the same shit in different packaging. Im probably desensitized after working at sephora for a while lmaooo, but I don’t feel like her products are that much more expensive compared to the other brands they sell. A couple years ago I would agree with you but even brands like nars are now charging $55 for foundation—thats in line with a lot of others in the mid-luxury category. She ccccould lower them eye shadow palette prices a bit LMAOO but I know its expensive on the manufacturing side to make the types of shadows she sells The brand was never her bread and butter so she’ll be alright regardless but I hope they tweak their trajectory in hopes of longevity

Well that was a fucking essay😩